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TRANSLATION IS NOT ENOUGH: WHY CULTURAL ADAPTATION MATTERS
At YOKO, we love languages — but even more than that, we love helping people truly connect across cultures . That’s why when it comes to...

MarÃa Palomares TarÃ
12 may
PRIME TIME: WHY LOCALIZATION MATTERS MORE THAN EVER
Localization goes beyond simple translation. It involves adapting your content to fit the cultural, linguistic, and social nuances of...

MarÃa Palomares TarÃ
3 sept 2024


LOCALIZATION PROJECT MANAGERS: WHO ARE THEY?
When a business enters a new foreign market, it is essential to give buyers in that country a customer experience that feels familiar and...

MarÃa Palomares TarÃ
17 ago 2023


GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023
As 2022 comes to an end, new translation and localization trends are set to dominate the industry in 2023, and results and data from this...

MarÃa Palomares TarÃ
6 ene 2023


HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION
Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your...

MarÃa Palomares TarÃ
7 nov 2022


THE IMPORTANCE OF CULTURE IN YOUR LOCALIZATION STRATEGY
Today, it is no secret that buyers and customers are no longer limited by geography — they expect to have access to a variety of products...

MarÃa Palomares TarÃ
18 may 2022


HOW WORKING WITH A PROFESSIONAL TRANSLATION COMPANY CAN BOOST YOUR BUSINESS
When going global, your product’s availability in the international market is key. For that reason, a trustworthy, reliable translation...

MarÃa Palomares TarÃ
28 feb 2022


HOW THE TECH INDUSTRY BENEFITS FROM TRANSLATION
The tech industry is undoubtedly focused on innovation, creation, and growth. We could even say that no sector has as much potential for...

MarÃa Palomares TarÃ
7 oct 2021
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