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HIDDEN IN PLAIN SIGHT: HOW TRANSLATION SHAPES YOUR EVERYDAY LIFE
You wake up, scroll through your phone, watch a video, read a product label, answer an email from someone abroad, binge a show with...

María Palomares Tarí
30 sept
WHY HUMAN TRANSLATION STILL MATTERS IN 2025
In an age of AI and machine translation, it’s easy to assume that technology can do it all. Tools are faster, smarter, and more...

María Palomares Tarí
23 sept
EMOJIS: A NEW LANGUAGE FOR THE DIGITAL ERA
Emojis have evolved from fun digital icons into a global language of their own. At YOKO, we love words — but we also know that language...

María Palomares Tarí
16 sept
LOST IN TRANSLATION: WHY YOUR BRAND SHOULDN’T SOUND LIKE A BAD MOVIE DUB
We’ve all been there. You’re watching a movie dubbed in another language… and something just feels off . The lips don’t match. The jokes...

María Palomares Tarí
9 sept
MULTILINGUAL CUSTOMER SERVICE: WHY SUMMER IS THE PERFECT TIME TO LEVEL UP
Summer is peak season for travel, hospitality, and global business — and that means one thing: your clients, customers, and users are...

María Palomares Tarí
2 sept
THE LANGUAGE OF GLOBAL EVENTS: HOW TRANSLATION BRINGS THE WORLD TOGETHER
From international film festivals to business summits and cultural expos, Summer is high season for global events . What do they all have...

María Palomares Tarí
27 ago
AUGUST REFLECTIONS: WHY LANGUAGE MATTERS MORE THAN EVER
August is often seen as a month of pause — a time to slow down, travel, connect with others, and reflect. At YOKO , we like to think of...

María Palomares Tarí
22 ago
WHY LANGUAGE IS YOUR BEST TRAVEL COMPANION THIS SUMMER
Summer is here — and for many, that means travel, new cultures, and global adventures . Whether you're planning a beach holiday in Spain,...

María Palomares Tarí
4 ago
SOME WORDS JUST FEEL DIFFERENT: THE EMOTIONAL SIDE OF A LANGUAGE
At YOKO , we translate words every day — thousands of them. But we know that the real magic of language isn’t just in the grammar or...

María Palomares Tarí
9 jun
WHY YOUR MOTHER LANGUAGE MATTERS (AND WHY WE CELEBRATE EVERY ONE OF THEM)
At YOKO, language is more than our work — it’s our passion, our mission, and our way of bringing people together. And while we spend our...

María Palomares Tarí
2 jun
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