María Palomares Tarí12 jun 2021TRANSLATION PROOFREADING: A SERVICE YOU PROBABLY DIDN’T KNOW YOU NEEDEDLoss of the text’s style, poor diction, superficial or too literal – it is all very easy to describe and spot a bad translation. But what...
María Palomares Tarí12 jun 2021THE SPANISH LANGUAGE: 10 FAST FACTS ABOUT ITS WORLDWIDE INFLUENCE Spanish is a language that’s on the rise, and not just because it is the second most spoken language in the world in terms of native...
María Palomares Tarí12 jun 2021GOING LOCAL TO GO GLOBAL: WHY YOUR BUSINESS NEEDS LOCALIZATION CNN has a separate programming for Latinos in the U.S.; Nike's homepage ads can vary from country to country depending on the sport each...
María Palomares Tarí12 jun 2021GLOBAL BRAND FLOPS : HOW NOT TO ENTER A NEW MARKETThe process of branding was first developed to help products stand out and to protect them from failure. However, things have changed --...