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VOICE-OVER VS. DUBBING: THE KEY DIFFERENCES

María Palomares Tarí

hace 1 día

VOICE-OVER VS. DUBBING: THE KEY DIFFERENCES

We live in a multimedia world, there is no doubt about that: we can control, engage, and have everything done to our specifications, and we are living our lives within our media. Consequently, the majority of organizations, businesses and companies are using localization methods to grow their audio-visual content, making the demand for these services grow, booming the industry. Now, when it comes to language transfer in audiovisual media, you have two options; either translat

FRENCH LANGUAGE AND ITS WORLDWIDE DISTRIBUTION

María Palomares Tarí

20 mar

FRENCH LANGUAGE AND ITS WORLDWIDE DISTRIBUTION

Today, 20 March, we celebrate one of the fastest growing languages in the globe… Today is French Language Day Many would describe it as exotic or vibrant, others even as the sexiest language in the world… In one way or the other, French is certainly a symbol of culture and creativity, and it is not only one of the richest languages when it comes to its cultural presence, but it has laid its roots in a number of industries across the globe, making it a universal language. WHER

WHEN THE HOSPITALITY INDUSTRY MEETS TRANSLATION

María Palomares Tarí

13 mar

WHEN THE HOSPITALITY INDUSTRY MEETS TRANSLATION

International tourism is exploding, and going on vacation and exploring a new country is always an exciting adventure filled with new experiences. However, it can also become quite daunting, especially when nobody speaks your native language. For that reason, the global success of the travel, tourism and hospitality industry can only be achieved if businesses manage to reach all customers, regardless of their native language. Inside this huge group that is the travel and tour

WHAT IS SUBTITLE TRANSLATION AND HOW CAN YOU BENEFIT FROM IT?

María Palomares Tarí

6 mar

WHAT IS SUBTITLE TRANSLATION AND HOW CAN YOU BENEFIT FROM IT?

Did you know that in general, people tend to prefer watching subtitles videos? In today’s digital world, online video content plays a key role within company advertising and video has become an extremely powerful marketing tool. On the other hand, they also act as a resource for non-native speakers, not to mention that many videos are watched on mute! Now, expanding your business’ audience internationally and, subsequently, your profits, inevitably involves professional trans

María Palomares Tarí

1 mar

RAMADAN: FASTING, TRADITIONS & FACTS

Most of the world's 1.6 billion Muslims observe the holy month of Ramadan — the month of piety, charity and blessings — each year. Ramadan is a very special time for Muslims all over the world. For that reason, we have decided to share some general facts about and information about this holy and special month. What is Ramadan? Ramadan is the ninth month of the Islamic calendar, and the holy month of fasting. It begins and ends with the appearance of the crescent moon. Because

SOME SURPRISING FACTS ABOUT KOREAN LANGUAGE

María Palomares Tarí

13 feb

SOME SURPRISING FACTS ABOUT KOREAN LANGUAGE

Spoken by nearly 80 million native speakers worldwide, Korean is an incredibly versatile language within the top 18 most useful languages in the world. Linguists praise the language for its unique structure, so let’s have a look at some of its most interesting features! It is the official and national language in South and North Korea. It is also spoken by people of Korean heritage in many countries worldwide, notably the US, China, Japan, Russia and Ukraine. Korean is especi

A QUICK INSIGHT INTO SIMULTANEOUS INTERPRETING

María Palomares Tarí

6 feb

A QUICK INSIGHT INTO SIMULTANEOUS INTERPRETING

Considered one of the most mentally taxing tasks when it comes to working with a language, simultaneous interpreting is a mode of interpreting in which the speaker makes a speech and the interpreter reformulates the speech into a language his audience understands at the same time (or simultaneously). HOW MENTALLY DEMANDING IS SIMULTANEOUS INTERPRETING? Simultaneous interpreting is very intense work, therefore, it often requires at least two interpreters. Each one typically in

TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES

María Palomares Tarí

30 ene

TRANSCREATION VS. TRANSLATION: THE KEY DIFFERENCES

WHAT IS TRANSCREATION? Transcreation is the merger of two words: translation and creation. It’s an intricate form of translating that preserves the original intent, context, emotion, and tone, and it is originally conceived by marketing and advertising professional. The goal of transcreation is to duplicate the message thoughtfully and seamlessly, without audiences realizing a translation ever occurred — the finished product should give the audience an identical emotional exp

WHY LOCALIZE YOUR MARKETING EFFORTS WITH EXPERTS?

María Palomares Tarí

23 ene

WHY LOCALIZE YOUR MARKETING EFFORTS WITH EXPERTS?

Generate high-quality leads, increase revenue or establish industry authority are some of the main things marketing can do for a business. Besides, one of its primary goals is to raise brand awareness of products and communicate their benefits so that people will want to buy them. However, for this purpose, it is essential to speak to the heart of the target customers, just for them to feel your product has been specially created for their local market. And this is when local

GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023

María Palomares Tarí

6 ene

GLOBAL TRENDS IN THE TRANSLATION AND LOCALIZATION INDUSTRY FOR THIS 2023

As 2022 comes to an end, new translation and localization trends are set to dominate the industry in 2023, and results and data from this past year surveys and studies are starting to be revealed. Let’s have a look at some of the trends that will dominate the industry for this new year ahead. TREND #1: INNOVATIONS IN AI According to Smartcat’s Translation Industry Report 2022, the focus for this 2023 will continue to be put on new and exciting innovations in AI — one example

CHRISTMAS UNTRANSLATABLES: HOLIDAY WORDS WE DESPERATELY NEED IN ENGLISH

María Palomares Tarí

30 dic 2022

CHRISTMAS UNTRANSLATABLES: HOLIDAY WORDS WE DESPERATELY NEED IN ENGLISH

Do you know the time when you calm down and breath in the festive feeling, blessed by it? Germans would describe it as besinnlichkeit. And just like this, there are many terms that drip with feeling and emotion that are simply untranslatable into English. With the festive season just here, emotions are just on the edge for all of us. Let’s have a look at these non-English words to describe the festive season. Bet you didn’t know how desperately you needed them! JULESTEMNING

UNIQUE CHRISTMAS TRADITIONS AROUND THE WORLD

María Palomares Tarí

24 dic 2022

UNIQUE CHRISTMAS TRADITIONS AROUND THE WORLD

With Christmas festivities just around the corner, and some starting already in many countries, today we’ve brought together some unique Christmas traditions from all over the world to start celebrating this beautiful time of the year. SPAIN Celebrated over two days, Spain’s annual Día de los Reyes Magos features colorful street parades, a delicious cake (known as Roscón de Reyes) with little surprises hidden inside and a vibrant display of brightly illuminated costumes. On J

5 MYTHS & FACTS ABOUT THE ARABIC LANGUAGE AND CULTURE

María Palomares Tarí

19 dic 2022

5 MYTHS & FACTS ABOUT THE ARABIC LANGUAGE AND CULTURE

Happy World Arabic Language Day to you all! This time two years ago, we took a moment to appreciate the Arabic language and its many contributions to humanity. Again, as a way to celebrate this language, last year we decided to put together some of the reasons why the market is in huge demand for Arabic translations. Today, as every 18 December since 2012, it’s World Arabic Day and since it was to be expected, at YOKO we continue today our tradition by debunking some of the m

WHAT IS TRANSCRIPTION AND WHEN DO I NEED IT?

María Palomares Tarí

12 dic 2022

WHAT IS TRANSCRIPTION AND WHEN DO I NEED IT?

Transcription refers to the act of transcribing. According to Merriam-Webster, when you transcribe, you “make a written copy.” Transcription can involve documents and audio information. To make it clearer, some examples of transcription could be: making a written copy of a document (essentially creating a second copy of the written material); listening to an audio file and creating a written record of what was spoken For instance, a person may take spoken notes from a doctor

María Palomares Tarí

5 dic 2022

WHAT IS NEURAL MACHINE TRANSLATION?

Machine translation refers to fully automated software that can translate content from one language into one or more other languages. Recent systems are based on artificial intelligence and use ‘neural networks’ to translate — these systems learn patterns fro pre-processed data. Now, neural machine translation is an advanced version of machine translation which can deliver an even more accurate and context-base translation in an efficient way. Actually, current neural machine

WHAT IS PHONE INTERPRETING AND HOW DOES IT WORK?

María Palomares Tarí

28 nov 2022

WHAT IS PHONE INTERPRETING AND HOW DOES IT WORK?

Have you ever had an urgent call or conversation where you need translating in real-time? Interpreter phone services are the go-to option for business owners and individuals who are in urgent (maybe last-minute need), of direct interpretation assistance. At its most basic, phone interpreting or over-the-phone interpreting —OPI for short— takes the form of a 3-way telephone conference call between two individuals who speak different languages, and a third-party interpreter. H

FASHION E-COMMERCE TRANSLATION: CROSSING BORDERS AND LANGUAGES

María Palomares Tarí

21 nov 2022

FASHION E-COMMERCE TRANSLATION: CROSSING BORDERS AND LANGUAGES

Despite being known as a “universal language”, the fashion industry needs translation to exist. Actually, as one of the world’s most profitable business, fashion is also one of the industries most reliant on exports to increase revenues and profits. Globalization has increased competition for online fashion retailers, there’s no doubt about that. On top of it, it has also provided them with a huge opportunity to grow their website traffic and online sales. For that, the reaso

HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION

María Palomares Tarí

7 nov 2022

HOW SMALL BUSINESSES CAN BENEFIT FROM LOCALIZATION

Localization is an integral part of a customer-first mindset that can help a brand push ahead of the competition. How? By preparing your business for presentation to a new target market. While it is true localization is not a single-step process, it helps making your product or content more accessible to a new audience, so it is all worth every dime and effort in the long run. The benefits of localization are quite apparent to most experienced marketers and big companies — ta

THE HINDI LANGUAGE: HOW MUCH DO YOU KNOW ABOUT IT?

María Palomares Tarí

31 oct 2022

THE HINDI LANGUAGE: HOW MUCH DO YOU KNOW ABOUT IT?

Spoken by nearly 425 million people as a fist language, the preferred official language of India has a lot to learn about. Today we’ve brought some of the most interesting facts about this not so well-known but essential language. Ready? Hindi is one of India’s official languages and is mostly spoken in the northern half of India. However, it is not a national language. In fact, India does not have a national language, but Hindi and English are recognized as official languag

TRANSLATION AT INTERNATIONAL ORGANIZATIONS: THE CASE OF UNITED NATIONS

María Palomares Tarí

24 oct 2022

TRANSLATION AT INTERNATIONAL ORGANIZATIONS: THE CASE OF UNITED NATIONS

Counting with offices in 193 countries and 37,000 employees, the United Nations is the world’s largest universal multilateral international organization. Consequently, the UN is also one of the world’s largest employers of language professionals, who work at the forefront of international affairs facilitating communication and decision-making among Member States. Coinciding with the United Nations Day (which marks the anniversary of the entry into force in 1945 of the UN Char